PRL 214

The following information is not intended to be factual but is part of a class writing assignment from January to April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Fact Sheet

^{Fact Sheet on Sephora and its upcoming anniversary event.}

News Release

^{News Release on Sephora’s upcoming anniversary event.}

Audience Persona

^{Two audience personas for Sephora.}

Diversity Analysis

^{Research on Sephora’s DEI initiatives.}

Applying the PESO Model

^{Sephora’s messaging strategy for upcoming anniversary event.}

Bio

^{Biography on Kira Bub, the Vice President of Marketing at St. Luke’s University Health Network.}

Newsjacking

^{Sephora newsjacking a TikTok trend.}

Media Pitch

^{Pitching Sephora’s event to a reporter.}

eNewsletter

^{A message from Sephora’s CEO about an upcoming fundraising event.}

Media Alert

^{Media alert for new subscription-based news service.}